Privacy Policy

1. Who We Are

Outlink ("we", "us", "our") provides link‑in‑bio and analytics tools for creators, agencies, and teams. This Privacy Policy explains how we collect, use, and share personal data when you visit our website, use our app or dashboard, or when visitors access pages hosted by Outlink.

2. Data We Collect

2.1 Information you provide

• Account details – such as your name (or alias), email address, and password (stored in hashed form).
• Profile and page content – including your display name, handle, bio, links, and any media or custom domains you configure.
• Billing information – limited billing details, subscription status, and payment history via our payment processor. Full card data is processed and stored by the processor, not by Outlink.

2.2 Information collected automatically

• Device and usage data – IP address, browser type, operating system, screen size, language, and similar technical details.
• Analytics events – page views, link clicks, conversions, session identifiers, timestamps, and referrers (e.g., Instagram, TikTok, Reddit).
• Approximate location – country/region/city derived from IP address, where permitted by law.

2.3 Cookies and similar technologies

We use cookies, local storage, and similar technologies to keep you logged in, remember preferences, and measure usage and performance. Where required, we will obtain your consent before setting certain cookies.

3. How We Use Data

• To provide, operate, and maintain Outlink, including routing traffic, hosting pages, serving custom domains, and rendering analytics.
• To show you analytics and insights about your traffic and conversions.
• To secure the service, detect abuse or fraudulent activity, and debug issues.
• To communicate with you about your account, changes to the service, and product updates. You may opt out of certain marketing communications.
• To comply with legal obligations and enforce our Terms of Service.

4. Legal Bases (EU/EEA/UK users)

Where data protection laws such as the GDPR apply, we process personal data on the following legal bases:

• Performance of a contract (to provide the service you use).
• Legitimate interests (to secure and improve the service, prevent abuse, and understand usage).
• Consent (for certain cookies/trackers or marketing emails, where legally required).
• Compliance with legal obligations.

5. How We Share Data

We do not sell your personal data in exchange for money. We may share data with:

• Service providers – hosting, databases, analytics, email delivery, payment processors, and customer support tools that help us run Outlink.
• Integration partners – when you choose to connect third‑party tools (e.g., pixels, embeds), data flows to those tools according to their policies.
• Legal and safety – when required by law, court order, or to protect the rights, safety, or property of Outlink, our users, or the public.

6. Data Retention

We keep personal data for as long as necessary to provide the service, comply with our legal obligations, resolve disputes, and enforce our agreements. Analytics data may be retained for reasonable periods (for example, 12–36 months) to enable trend analysis and product improvement. When data is no longer needed, we aim to delete or anonymize it.

7. International Transfers

Our infrastructure and service providers may be located in multiple countries. By using Outlink, you understand that your data may be processed outside your country of residence, which may have different data protection laws. Where required, we use appropriate safeguards for international transfers (such as standard contractual clauses).

8. Security

We use reasonable technical and organizational measures to protect personal data, including encryption in transit (HTTPS), access controls, and monitoring. However, no system is completely secure, and we cannot guarantee absolute security of your information.

9. Your Rights

Depending on your jurisdiction, you may have rights to:

• Access a copy of your personal data.
• Request correction or deletion of your data.
• Object to or restrict certain processing, or withdraw consent where processing is based on consent.
• Request data portability.
• Opt out of certain marketing communications.

You can exercise many of these rights via your account settings or by contacting us at [your‑legal‑or‑support‑email]. We may need to verify your identity before responding.

10. Children

Outlink is not intended for children under 18, and we do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, please contact us and we will take appropriate steps to remove such data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice (for example, by email or via the app). Your continued use of Outlink after the changes take effect means you acknowledge the updated policy.

12. Contact

For questions about this Privacy Policy or to exercise your rights, please contact us at [[email protected]].